REVITALISING SERVICE SYSTEM TO INCREASE REVISITING INTENTION IN THEMATIC URBAN TOURISM REVITALISING SERVICE SYSTEM TO INCREASE REVISITING INTENTION IN THEMATIC URBAN TOURISM

Abstract

This research focused on service system in Farm House Susu Lembang and described existing service systems using service blueprint. To be able to describe the service system, then participant observation was conducted by visiting the Farm House Susu Lembang and conducting in-depth interview on other visitors. Based on the blueprint of the service system that exists at this time in the Farm House Susu Lembang, it was found a non-efective service, where tourists were often confused about the taken route to surround the entire area of Farm House Susu Lembang. The confusion about the apparent of route made some tourists have no sense of place and missed some spots in specific areas of Farm House Susu Lembang. So this research suggesting a new service system using the value blueprint, which could make it easier for tourists to explore the Farm House Susu Lembang.